We're a culinary brand management team with a passion for helping food & lifestyle entrepreneurs turn their dreams into brands.
We've taken our clients from inception to exceptional — turning concepts into classics, recognized the world over. Here are a few of our favorites.
Forklift was built on a foundation of over 25 years in media and global brand management. We’ve worked at some of the word’s most powerful advertising agencies, including DDB, Young & Rubicam, Grey, and Euro RSCG, with hands-on experience building global brands like Gatorade, Bud Light, Mars, Pantene, Colgate, Danone, and Telefonica. Our international background has given us a first-hand understanding of some of the world’s biggest economies—from emerging markets to Europe and the United States.
Turning a passion into a profession, Forklift founder Betsy Fox leads a culinary brand-management team that helps food and lifestyle entrepreneurs take their ideas from concept to consumer. Forklift works closely with clients to develop personalized go-to-market plans for their specialty food and lifestyle brands. We help our clients from start to finish with brand positioning, product development, portfolio management, and distribution strategy—as well as advise on industry trends, portfolio management, and what it takes to build a successful brand in the digital era.
The future smells delicious at Forklift. Our list of clients and accolades is only growing, and so are our plans for new sales and distribution partnerships, which mean more opportunity for our brands. We’re broadening our experience beyond just food and hospitality with exciting new eCommerce endeavors, and an added expertise in licensing and merchandising. But the most exciting thing to watch at Forklift is the continued success of our amazing clients.
Betsy began her career as a multinational advertising executive at DDB Chicago in strategic media planning for Bud Light and has since helped to build some of the world's most innovative and profitable CPG brands for DDB, Y&R, Grey Group, and Euro RSCG BETC in Paris before founding Forklift. Today, Betsy brings her suite of expertise to help fledgling food and lifestyle brands achieve their full potential.
Building on her years as a brand and business-development executive, Amory's experience includes driving revenue and licensing for leading entertainment, lifestyle, and corporate properties like M&M's, Revlon, Cartoon Network, World Wildlife Fund, and The Beatles.
Chris comes to Forklift from the New York agency world, having created award-winning work for clients including Kraft, Procter & Gamble, Wendy's, and AT&T at shops like Publicis, BBDO, and Euro RSCG.
Carter's addition to Forklift brings to the table a strong background in digital marketing, eCommerce, and content generation from a diverse array of clients in the food industry.
Betsy Fox, President
Brooklyn, NY 11232
+1 (646) 410-3046