The rebranding that spiced up the Jamaican food scene.

Since its relaunch in 2014, Jule’s Gourmet Jerk Sauce has taken the Jamaican food scene by storm. The product of James Beard, award-winning chef Bradford Thompson, and his wife Kerry Ann, Jule’s Gourmet Jerk Sauce is a stand-out on any shelf.

Forklift worked with the founders to develop a relaunch strategy, comprehensive rebranding exploratory, and bring the brand into big-name retailers like West Elm. Since taking on the project, Jule’s Gourmet’s sales have more than quadrupled.