The sweet taste of of a job well done.

Amory and her team were entrusted to create the strategy and execute the first ever licensing and merchandising program for M&M's: the iconic billion-dollar candy brand owned by privately-held global food and confectionary giant, Mars, Inc.

This initiative led to the brand’s successful multi-category launch onto the market, with apparel, gifts, accessories, and toys, debuting at Neiman Marcus, FAO Schwarz, M&M’s World, and other specialty stores and catalogs across the US — creating yet another way for fans to show their love for the brand.