Turning a dream into a multi-million-dollar powerhouse.

When Vietnamese entrepreneur Cuong Pham had a dream to recreate the artisanal fish sauce of his youth, all he had to do was create the product. Forklift did the rest.

Starting in 2011, we worked alongside Cuong and his team, functioning as the CMO and sales-director arms of the business. What began as a fledgling partnership is now a multi-million-dollar powerhouse.

Today, Red Boat is considered the gold standard of fish sauce by leading chefs worldwide. In the US, it's available at Whole Foods Markets nation-wide, and at specialty-food purveyors throughout Europe, Australia, and Southeast Asia.