We're a full-service culinary branding agency with a
passion for helping food & lifestyle entrepreneurs
turn their dreams into brands.

see what we mean »

Our work gets noticed.


A taste of our experience.


personalized Services

We custom-tailor our expertise to fit your goals.

Here are the many services we offer our clients to help them build brands — just like yours.

What's your big idea?

let's do lunch


The Forklift story

Petite with a passion.

We got our start by helping others find theirs.

Forklift realized early on that there was a gap in the culinary market for emerging artisanal brands. That’s why we made it our job to help our customers turn their ideas into viable consumer goods that attract sales and investment. Combining our talent for branding and consumer marketing with our powerful sales and distribution connections, we help small brands become big.



Forklift was built on a foundation of over 20 years in media and global brand management. We’ve worked at some of the word’s most powerful advertising agencies, including DDB, Young & Rubicam, Grey, and Euro RSCG, with hands-on experience building global brands like Gatorade, Bud Light, Mars, Pantene, Colgate, Danone, and Telefonica. Our international background has given us a first-hand understanding of some of the world’s biggest economies — from emerging markets to Europe and the United States.



Turning a passion into a profession, Forklift founder Betsy Fox leads a culinary brand-management team that helps food and lifestyle entrepreneurs take their ideas from concept to consumer. Forklift works with clients to develop personalized go-to-market plans for their specialty-food and lifestyle brands. We help our clients with brand positioning, product development, portfolio management, and distribution strategy — as well as advise on industry trends, portfolio management, and what it takes to build a successful brand in the digital era.


The future smells delicious at Forklift. Our list of clients and accolades is only growing. And so are our plans for a new sales and distribution partnership, which mean more opportunity for our brands. We’re broadening our experience beyond just food and hospitality with exciting, new eCommerce endeavors. Plus, we’ve even got a book deal and new television series on tap for the near future. But the most exciting thing to watch at Forklift is the continued success of our amazing clients.


Let's TALK


Betsy Fox, President

511 West 25th Street
New York, NY 10001
+1 (646) 410-3046